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The objective is not just to sell, but to create a lifestyle.

Interactions with the playful brand archetype feel like you’re walking into a rainbow-colored palace, filled with light and laughter. This brand makes you want to treat yourself and enjoy every moment. It is welcoming and aims to delight. It’s the life of the party!

Does your business have a fun side? Are you looking to make your business stand out against a crowd of typical corporate identities?

If you answered yes, to any of the above questions, playful design may give you the stand out identity you need. Playful design is a great way to make your design memorable and witty.

If your business is more laid-back and fun, a playful branding concept may be perfect for you.

What makes a playful brand style?

Playful brands are colorful and witty. They make something mundane into something exciting and fun. While many business designs are stiff and commercial, a playful branding technique brings an unexpected factor into the design and makes a memorable impression on the viewer.