READY TO STOP PLAYING SMALL?

BRAND AND MARKETING STRATEGIST AND DESIGNER FOR REAL ESTATE BUSINESS OWNERS

Kelli Higgins Real Estate Marketing

yes...you are a business owner not just an agent.

Using my 15+ years experience as a Marketing Manager AND real estate agent coupled with my passion (and talent!) for branding, my mission is to help and support as many real estate agents as possible in building and growing their brands and businesses.

No matter what stage of business you are at, whether you are a brand new agent or are ready to up-level, you deserve a brand that not only looks good, but one that is designed to convert buyers and sellers into clients!

YOUR BRAND IS ABOUT SO MUCH MORE THAN JUST THE WAY IT LOOKS!

The difference between branding and marketing

People are often confused about the difference between branding and marketing. They don’t really know what each is and which one to focus on to grow their business.

The answer is actually both. Branding and marketing each have their own definition and place in building a business, but one can’t work well without the other.

But before you can use them in conjunction to grow your business, you need to first understand what each is and what role each plays in your business.

ok kelli, but What is the actual difference?

DEFINING BRANDING

There are a lot of definitions for branding out there and with so many different variations it can be hard to pin down exactly what branding is. Typically people think of the visual component of a brand first, but your brand is made up of several elements that go much deeper than the visuals on the surface level.

Although your brand is communicated through visuals, a brand isn’t just made up of visual elements and pretty things. Your brand is every piece of the puzzle that makes up your business. Your brand is your logo, colors, and style, but it is also your voice, tone, and message.

Digital branding is the process of creating and promoting the online identity and brand story of your business. It typically involves using things like a website, social media, webinars, and blogging to build engagement and drive exposure.

A brand is a business’s promise to deliver certain features, benefits, services, or experiences consistently to buyers. The bottom line is that your brand is what people say about it. It’s the perception of your business. Simply put, your brand is a promise to the buyer about the kind of product or experience they are purchasing, and how they will feel when they use it.

DEFINING MARKETING

Marketing has changed so much in our digital world that it can be hard to know what’s up and what’s down. On top of that, there are so many people out there telling you all about their magic tricks and guaranteed strategies to make more money that worked for them years ago, but just don’t work the same today.

We can go really in-depth about marketing, but for the sake of this topic, I’m going to keep it simple. Marketing is the act of promoting and selling products and services.

For an online business marketing typically consists of content creation, social media, and email marketing. It serves as a path for interested people to get from where they to where your product or services are available.

THE DIFFERENCE BETWEEN BRANDING AND MARKETING

In a nutshell, branding is who you are—and marketing is how you build awareness.

Branding is defined as what people are saying about your business. Marketing is the term used to describe anything that connects your audience with your offering (product/service).

Branding creates a perception of your offerings in the marketplace.

Marketing is an extension of your brand. Think of it as the way that you present your brand in order to get a certain perception.

Think of it like this, marketing is like sending out an invitation to a party you are hosting. The invitation is important. It’s got to look good and it has to entice the reader to come. If people show up to your party your invitation is considered a success. Branding is the experience people have when they get to the party.

The invitation must match the experience. Your marketing must match your brand and bring it all together.