You became a real estate agent. Somehow you also got assigned a second job as a content creator.
There's always a post to figure out, a caption to write, and a newsletter you meant to send last week. When you feel the pressure to create something new just to show up every day, that pressure eats the time you'd rather spend calling past clients, grabbing coffee with your lender, or showing up at the school fundraiser.
Here's the good news: the content side of staying in touch doesn't have to be a daily job. Using templates that you customize with your branding, you can handle a whole month of it in one afternoon, then spend the rest of the month doing the part only you can do. Get out in the community. Have conversations. Build real relationships.
Your sphere needs two kinds of contact from you: personal and online.
The personal kind is what builds the relationship. A call on their home anniversary, a text when you see their kid made the honor roll, coffee, and a hug at the farmers market. That's what turns "I know an agent" into "you have to call my agent."
The online kind keeps your name familiar in between. On that side, they need:
Consistent posting on social media. Local spots, homeowner tips, market notes, the occasional listing. Short, useful, and recognizably you.
An email every other week. Two emails a month built from your newsletter. Enough that they'd notice if you stopped, not so much that they'd tune you out.
That's roughly 30 posts and 2 emails a month. But that can quickly turn into a trap: when you're planning, designing, and posting all of it yourself, the online side eats the hours that should go to the personal side. You end up with a busy feed and an empty calendar.
Block two to three hours once a month and work through these in order.
Pick your batch day and protect it. Put it on your calendar as a recurring appointment, the same way you'd block a listing appointment. If you're an Elevated Social member, make it the 15th, when the new month's content lands.
Brand the month's social posts. Open each post in Canva and swap in your colors, fonts, photo, and logo. Add one local detail to a few of them, like a coffee shop you love or a neighborhood you're showing in. That's what makes a template sound like you.
Schedule them. Meta Business Suite is free and lets you schedule Instagram and Facebook posts weeks ahead. Paste in the caption, pick the date, and move to the next one. By the end, your feed is covered for the month.
Brand your newsletter emails. Add your branding in Canva, then load them into whatever you already use to email your list, like Flodesk, Mailchimp, Constant Contact, or Follow Up Boss. Schedule them two weeks apart.
Put the newsletter to work twice. Print a small stack for listing appointments and open houses, and post the story version the day the email goes out.
Make your call list before you close the laptop. Write down five people you want to talk to this month. More on that next.
What to do with the time you get back
The point of batching isn't a prettier feed. It's getting your days back for the work that actually brings in business: real conversations.
Scheduled posts and emails keep your name in front of people. Phone calls, texts, and coffee are what turn that familiarity into a referral. So use the time you used to spend staring at Canva for things like
A few personal calls or texts a week. Past clients, people who just bought or sold, or someone you haven't talked to in six months. No ask, just a check-in.
Following up on what comes back. When someone replies to your newsletter or comments on a post, that's an open door. Call them, or answer with a real message instead of a heart.
Showing up in person. The chamber breakfast, the school fundraiser, and the new restaurant's opening. Being seen in your community does what no post can.
Your content does the reminding. You do the relationship.
You can absolutely run this system with content you create yourself. The batching, scheduling, and call list work the same either way. The catch is that the batch day itself gets a lot longer when you're also coming up with 30 post ideas, designing them, and writing two emails before you can schedule a thing.
That's the part our memberships take off your plate, so you can get back out there with your people and your community:
Elevated Social sends you a ready-made post every morning by text, with a written caption and a matching Story, and it opens right in Canva. The whole month lives in your member portal, so you can batch it all at once or grab each day's post from your texts. New members also get a bundle of 50 Reels. $10 a month.
The Elevated Newsletter gives you a new, fully written newsletter on the 15th of every month in print and story sizes, plus the same newsletter split into 2 ready-to-send emails, so your sphere hears from you every other week. $10 a month.
Together, that's your whole month of sphere content for $20, no contracts. You add your branding and schedule it in one afternoon. Then you spend the rest of the month making the calls, sending the texts, and showing up in your community. That's the part of the job no template can do for you, and it's the part that brings in your next client.
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