This breezy and relaxing visual brand style feels soothing and creates a tranquil and positive energy mood. It’s characterized by stone textures and patterns. Calming colors is a must for this style but it can also be paired with a dash of saturated hues like teal, magenta, and purple as well as darker earthy colors.

Friend, you can’t help but radiate kindness. Chatting with you is like relaxing in the sunshine after a busy day. Plus you approach business with an altruistic mindset. ‘How can I help?’ ‘What can I do for you?’

Any of this sound familiar?

Clients fall for your resilient positivity. No matter the circumstance, you’re there with an inspirational word of guidance! You share the spotlight on your community — You don’t need to take center stage to shine...

Interactions with the natural, organic brand archetype feel like stepping into an oasis or sanctuary. There are feelings of tranquility,
freshness and quality. Hallmarks include elements drawn from nature, major attention paid to details and a sense that this brand has deep roots that will
last for generations.

Values:

MASTERS THE ART OF SLOW LIVING 

VALUES FOCUS AND RECLAIMING TIME 

TIMELESS CLASSIC WITH A MODERN AESTHETIC 

ROOTED, BUT DARINGLY ADVENTUROUS 

BESPOKE, ONE-OF-A-KIND 

RARITY, VALUABLE BY APPRECIATION / SENTIMENT 

Traits + Characteristics

NATURAL 

ORGANIC 

BOTANICAL 

FRESH 

TIMELESSNESS 

SENTIMENTAL